Strategy
We designed #BankToGo as both a communication campaign and a transformation platform. It integrated all digital solutions into one narrative — from Google Wallet and Apple Pay, to QR payments, instant transfers via Transfiya, and the bank’s mobile app. The strategy emphasized mobility, speed, and security, supported by the bank’s physical presence for those needing personalized support. To make the message unmissable, we launched a FOOH (Fake Out Of Home) activation on Bogotá’s most iconic building, Torre Colpatria, symbolizing the connection between the city, the bank, and its new digital era.

Execution

  • Physical & Digital experience: combining digital adoption with in-branch and drive-thru support.
    The campaign was deployed across ATL, digital, owned media, activations, and a landmark FOOH stunt, making the digital transformation visible to the entire city.

ROLE

Brand Strategy Director

YEAR

2024

#BankToGo

Scotiabank Colpatria.

Overview
Bank To Go was the digital transformation platform created to position Scotiabank Colpatria as a leader in banking digitalization. More than just a campaign, it was a brand-wide initiative to show how the bank could “move into your phone” by offering a complete ecosystem of agile, secure, and accessible digital solutions.

Challenge
In Colombia, while digital adoption was accelerating, many clients still saw banks as traditional, physical-only institutions. The challenge was to shift brand perception from a conventional bank to a digital-first institution, while maintaining trust and accessibility. The campaign needed to communicate innovation, simplify complex services, and prove that Scotiabank Colpatria was ready to lead the digital banking era.

My Role

As Brand Strategy Director:

  • Defined #BankToGo as the strategic platform to anchor the bank’s digital transformation.

  • Led the positioning shift from traditional banking to a digital-first brand, ensuring consistent storytelling across touchpoints.

  • Coordinated creative development and media integration, including the FOOH activation on Torre Colpatria.

  • Ensured the ecosystem of digital solutions was communicated in a clear, relatable, and customer-centric way.

Impact

  • Positioned Scotiabank Colpatria as a digital-first bank, strengthening its competitive edge in the Colombian market.

  • Increased awareness and adoption of digital tools like wallets, QR payments, and mobile transfers.

  • Reinforced customer perception of the bank as innovative, agile, and accessible.

  • Generated massive visibility and cultural impact through the Torre Colpatria activation, linking the brand’s digital future to Bogotá’s most iconic landmark.